El Gordito, Puerto Rico’s best selling brand of burger patties, was looking to update its visual language and create a better differentiation amongst its own product lines, We were asked to collaborate with an early decision to update not redesign the packaging.
• Played a key role in the brand redesign project for El Gordito, Puerto Rico's top-selling brand of burger patties, focusing on updating the visual language and enhancing differentiation among product lines while preserving the existing packaging.
• Revamped the artistic strokes of the brand mascot, ensuring a refreshed and cohesive look throughout all design elements.
• Updated typographic treatments and balanced color palettes to create a harmonious visual experience for consumers.
• Rescaled the brand mascot to better dimensions, optimizing its visibility and impact across various digital platforms.
• Extended the personality of the brand mascot through the addition of new poses, attires, and traits, enhancing its presence in social media and other marketing channels.
• The overall result of the brand redesign project was a cohesive and visually appealing brand identity that elevated El Gordito's market position and attracted increased consumer attention.
Lead Designer: Alberto Rigau
Lead Illustrator & Designer: Stephanie Rodríguez
